Case studies

Emblaze Mobile
www.emblze.com

▪ Major multinational brand. Part of emblaze group. Producer of smart handsets.
▪ Status: new brand on Romanian market, small advertising budget
▪ Project: market test, country and industry report
▪ Implementing:
   ▫ Test campaign – participating in fairs and exhibition, testing of the phone by the magazines and      newspapers, Internet campaign
   ▫ Realizing a report including the country economical situation as well as a full detailed report on      telecom and handsets market.

▪ Results:
   ▫ Emblaze handset became known as the newest smart phone in town, not only a gadget but a      portable advertising device.
   ▫ Important base for networking, business and sales leads.

IT&S
www.its.ro

▪ Importer and distributor of IT products on the Romanian market.
▪ Status: well known among customers, good image but totally unknown on the market at large.
▪ Recommendation from the agency: Positioning IT&S as an industry guru
▪ Implementing: first phase - contacting all major dailies, magazines, starting a campaign where IT&S management gives away statistic data and speaks of hot subjects (e.g. market trends, evolution of certain segments before and after the integration)
▪ Second phase – finding news in the activity of the business lines that the company wants to promote
▪ Results: 10 articles and contributions in the first month, press release published by major newspapers and news web sites.
▪ Beginning of 2007 we positioned IT&S as an innovative, fast growing company, promote top products that lead to an important contract with a major producer and started promoting the top management of the company in order to create awareness by association.

Vienna Days in Bucharest – www.zilele-vienei.ro

▪ Major cultural and economical event – over 200 artists - realized by Vienna City Hall in each and every capital of Central and Eastern European Countries.
▪ Status: important event not known to Romanians and Bucharest
▪ Project: promoting the entire event (realizing the whole communication campaign – Advertising, BTL, Production, Internet and Public Relation)
   ▫ 7 cultural events and 3 business ones, 2 press conferences, a gala event with the presence of    Vienna Mayor

▪ Results:
   ▫ Each event had a lot of participants – different target groups
   ▫ We had over 7 media partners and an important TV Station covering all the events.
   ▫ The press was present to all of the events.
   ▫ The image was consistent and Vienna City Hall declared this event best event they ever organized    abroad.